The ABC of typography
BECAUSE TYPOGRAPHY IS WEIRD REALLY
BECAUSE TYPOGRAPHY IS WEIRD REALLY
As a personal project, I decided to investigate typography by making an ABC book. I’ve taken each individual letter, and searched for a font that started with the same letter. I investigated the fonts, especially to see what kind of vibe, feeling or personality it had. After the investigating, I wanted to capture that personality, so I went out and created each letter with a specific material and tried to create a setting in which the character of the font is represented.
The idea was to make people look differently at typography. We see a lot of type around us every day, but why are certain fonts used? To fit that idea in the cover, I’ve created a sleave which, if you pull it off the book, will create an optical illusion of moving letters. It also leaves you with type that’s harder to read, so you’ll need to take a closer look at it before it will be readable.
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