Mixed Reality - CPR, firefighting & medical training
Mixed Reality - CPR,
firefighting & medical training
Mixed Reality -
CPR, firefighting
& medical training
CREATIVE DIRECTOR, UI / UX, ANIMATION, VISUAL DESIGN, PHOTO/VIDEOGRAPHY
CREATIVE DIRECTOR, UI / UX, ANIMATION,
VISUAL DESIGN, PHOTO/VIDEOGRAPHY
CREATIVE DIRECTOR, UI / UX, ANIMATION, VISUAL DESIGN, PHOTO/VIDEOGRAPHY
Mixed reaily overlays virtual objects on top of real-world environments. Unlike traditional methods, it simulates realistic scenarios within the user's physical surroundings, allowing hands-on interaction. This eliminates controllers and makes training more intuitive & immersive. We applied mixed reality to develop training experiences for the medical & safety industries to help save lifes around the world.
SUMMARY
Behind the scenes // process
Behind the scenes // process
Challenges
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Behind the scenes // process
- Health & safety training is often perceived as boring and outdated.
- Scheduling constraints and high costs limit accessibility to training.
- Yearly training is repetitive & has limited impact on employee behavior.
- Training often fails to reach a significant portion of the workforce.
Goals
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Behind the scenes // process
- Develop immersive Mixed Reality training using the HoloLens 2.to make training accessible to all employees of an organistation instead of a limited few.
- Increase learning retention and employee confidence to safe lives confidentely.
- Provide cost-effective & scalable training solutions on industry-par level.
- Design user-friendly products that are intuitive and easy to use.
- Position the company as a fun & inspiring brand focused on solutions.
- Differentiate from competitors that emphasize gimmicks & admin aspects.
- Comply with established guidelines and be aware of anything
that can reflect negatively on the organisation' reputation. - Ideally use the established color palette, art direction & tone of voice.
- The game should be playable in both English and German.
- The game should be playable within ~1h by 3 to 6 people in a relaxed
setting while still providing a clear take-away of info & understanding. - The physical element should be easy to (re)produce, resist
basic scratch damage and lends itself to be dismantled for storage. - The game should be playable in different settings & environments,
with various lighting conditions that can affect object tracking.
Outcomes
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Behind the scenes // process
- Developed multiple MR apps for B2C & B2B clients in diverse industries.
- Scientifically proven increase in the learning pace, staff performance, learning retention and feeling of confidence compared to traditional training.
- Established a unique brand identity that stood out from competitors.
- Achieved significant media exposure through national news coverage.
- Became an official Microsoft Silver Mixed Reality partner.
- Comply with established guidelines and be aware of anything
that can reflect negatively on the organisation' reputation. - Ideally use the established color palette, art direction & tone of voice.
- The game should be playable in both English and German.
- The game should be playable within ~1h by 3 to 6 people in a relaxed
setting while still providing a clear take-away of info & understanding. - The physical element should be easy to (re)produce, resist
basic scratch damage and lends itself to be dismantled for storage. - The game should be playable in different settings & environments,
with various lighting conditions that can affect object tracking.
Role
Behind the scenes // process
Behind the scenes // process
- Creative Leadership: Led and collaborated with designers, developers, marketers, and stakeholders.
- Brand Strategy Development: Conceptualized and created the brand strategy and identity.
- Product Development: Managed the creation of mixed reality software and marketing campaigns.
- Business Strategy Contribution: Contributed to overall business and brand strategy.
- Technical Bridge: Served as a liaison between founders, clients, and developers to translate objectives and goals into actionable plans.
- Comply with established guidelines and be aware of anything
that can reflect negatively on the organisation' reputation. - Ideally use the established color palette, art direction & tone of voice.
- The game should be playable in both English and German.
- The game should be playable within ~1h by 3 to 6 people in a relaxed
setting while still providing a clear take-away of info & understanding. - The physical element should be easy to (re)produce, resist
basic scratch damage and lends itself to be dismantled for storage. - The game should be playable in different settings & environments,
with various lighting conditions that can affect object tracking.
Process
Behind the scenes // process
Behind the scenes // process
- Brand Strategy Development: Facilitated brand workshops to define the company's essence and develop the brand strategy and identity.
- Software Development: Utilized agile development with a two-weekly release cycle.
- Continuous User Testing: Conducted regular user testing with target audience and clients, including journey mapping, prototyping, usability testing, and A/B tests.
- Comply with established guidelines and be aware of anything
that can reflect negatively on the organisation' reputation. - Ideally use the established color palette, art direction & tone of voice.
- The game should be playable in both English and German.
- The game should be playable within ~1h by 3 to 6 people in a relaxed
setting while still providing a clear take-away of info & understanding. - The physical element should be easy to (re)produce, resist
basic scratch damage and lends itself to be dismantled for storage. - The game should be playable in different settings & environments,
with various lighting conditions that can affect object tracking.
AR, VR, and MR?
AR, VR, and MR?
AR, VR, and MR?
Hot damn, there's a lot few terms nowadays. No worries, check out the video to see what the difference are!
Hot damn, there's quite a few terms nowadays.
No worries, check out the video to see what the difference are!
Hot damn, there's quite a few terms nowadays. No worries, check out the
video to see what the difference are!
In a nutshell
Augmented Reality
AR puts a digital layer over reality that you control through an interface, like a phone or tablet.
Augmented Reality
AR puts a digital layer over reality that you control
through an interface, like a phone or tablet.
Augmented Reality
AR puts a digital layer over reality that you control through an interface, like a phone or tablet.
Virtual Reality
VR shows an entire virtual world, taking you out of reality. You will need to use controllers to interact.
Virtual Reality
VR shows an entire virtual world, taking you out of reality.
You will need to use controllers to interact.
Virtual Reality
VR shows an entire virtual world, taking you out of reality. You will need to use controllers to interact.
Mixed Reality
MR blends digital elements with the real world, which you can interact with using your hands.
Mixed Reality
MR blends digital elements with the real world,
which you can interact with using your hands.
CPR+
CPR+
Would you know what to do if someone had a cardiac arrest right now? 🤔 If not, you’re not the only one. Enter CPR+, the Mixed Reality course that teaches you all the steps to perform a resuscitation, whenever and wherever you want.
The HoloLens 2 projects a lifelike digital victim over a CPR dummy. The app guides you through each step, while keeping track of your progress to share feedback along the way.
Fire+
Fire+
Fire+
If a fire would start near you, would you know how to act? 👩🚒 A fire occurs more often than you might think. With Fire+ you'll learn how to deal with different fire types and fire extinguishers in a playful way.
Through guidance or by experimenting yourself, you learn what works, what doesn't, and why. You see the consequences of wrong choices to learn what the impact can be. For example, throwing water on a grease fire is quite… exhilarating.
Vital+
Training medicall staff on realistic scenario's is limited, given a lot of accidents & conditions can't be fully replicated by actors. With Vital+, the ABCDE method is trained using mixed reality, which overlays a victim on top of a dummy with sensors.
A trainer can trigger interventions & monitor how staff is performing on the patient. This way an entire procedure can be trained, incl. swellings, increases in blood pressure, fainting, etc.
Keep on innovating!
Keep on innovating!
Keep on innovating!
Highfive for reading the whole thing!
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